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Canadian Chiropractic Association Encourages Canadians to Straighten Up and Move in Support of World Spine Day

Toronto (October 15, 2013) – The Canadian Chiropractic Association (CCA) is pleased to announce our support for World Spine Day (WSD) on October 16, 2013, as part of the Bone and Joint Decade’s (BJD) Action Week.

The theme for this year’s WSD is “Straighten Up and Move”, highlighting the importance of prevention, proper posture, and activity to maintain or improve on spinal health. The objective of this campaign is to encourage discussion about spinal health and to promote an interdisciplinary, collaborative approach to ease the burden that spinal disorders can cause. “Back pain and other musculoskeletal conditions can significantly affect a person’s quality of life, and we are ready to support the BJD in creating awareness and providing information on chiropractic care as part of the solution”, says Dr. Jeff Warren, DC, Chair of the CCA.

The WSD campaign was created by the BJD – The Global Alliance For Musculoskeletal Health, to bring healthcare providers across the world together to provide the public with information to create awareness around the prevention and effective management of spinal disorders. Canadian chiropractors believe in the work of the BJD and support their vision to “Keep People Moving” through the WSD initiative. The WSD campaign is also intended for patients, healthcare organizations, educational institutions, associations, governments and interested others.

The BJD has created a World Spine Day toolkit to help interested participants get involved and reach out to their communities. Marketing materials, outreach opportunities and other resources are accessible online.

To learn about how you can participate in World Spine Day or to view the toolkit, visit www.worldspineday.org or contact the Canadian Chiropractic Association at 1-877-222-9303 or info@chiropracticcanada.ca.

Backgrounder
Chiropractors are experts in spinal health and practise a non-invasive, manual approach to health care that includes patient assessment, diagnosis and treatment. In particular, chiropractors assess patients for disorders related to the spine, pelvis, extremity joints, and their effect on the nervous system. Chiropractic is a regulated health profession recognized by statute in all Canadian provinces.

About the Canadian Chiropractic Association
The Canadian Chiropractic Association (CCA) is a national, voluntary association representing Canada’s 7,000 licensed doctors of chiropractic. Approximately four and a half million Canadians use the services of a chiropractor each year. The CCA advocates on behalf of members and their patients to advance the quality and accessibility of chiropractic care in Canada, and to improve the effectiveness and efficiency of the healthcare system. For more information on the CCA or for a referral to a doctor of chiropractic, please visit www.chiropracticcanada.ca.

Media Contact:
Ronda Parkes
Director, Marketing & Communications
Canadian Chiropractic Association
416-585-7902 ext. 242

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